Cardboard shelf displays are ideal for selling and presenting a large number of products. When you decide to have such a display made, it is important to choose the most creative one possible, as this is how you will attract the most potential customers.
Every display has its advantages and disadvantages in terms of size, price, ease of assembly and so on, so it is important to weigh up all of these factors and choose the best supplier for you on that basis.
Display size
Many manufacturers of shelf displays will offer you a ready-made display, but this is not always the best choice, as your products may not fill the shelf space ideally, or the display itself may be too large for the space you have been allocated.
A serious manufacturer, such as our shelf display production company, will approach it differently.
The size of the display is usually strictly determined by the space available for presenting your products. Before production, it is important to agree with the stores where your displays will be placed on what dimensions they need to have.
Once you have the final external dimensions of the display, the space or shelves available for products need to be adapted to them. The load capacity of the shelves is also very important, as the structural design differs greatly between a display holding snacks and one holding drinks.
Ease of assembly
Displays are usually assembled directly at the point of sale, where you are limited in time and space. In such situations, how quickly you can set up your display is extremely important, especially for shelf displays, which are more demanding and time-consuming to assemble.
Poorly designed shelf displays have separate shelves, which makes assembly harder for one person and reduces stability. With this type of display, the shelves are usually slotted into openings in the back panel, which is not the most visually appealing solution.
Well-designed displays, such as our floor displays, are made with the shelves glued to the back panel, which makes the structure much easier to assemble and the display far more stable than one with separate shelves. The outside of the back panel also looks clean, with no cut-outs for slotting in shelves.
Stability and load capacity
Perhaps the most important factor is the stability and load capacity that a shelf display has to withstand. A poorly made display using cheap material can quickly start to break if shoppers keep bumping into it with their trolleys.
You are probably thinking: »Surely shoppers aren’t so careless that they crash into product displays.« They probably aren’t. But our experience shows that when displays are placed in tighter spaces, especially in front of the checkout, they are often unintentionally hit by shopping trolleys.
That is why these challenges must also be addressed when developing the construction. For more stable and robust displays, additional inserts can be used in the side panels, along with plastic clips on the shelves, instead of shelves that are simply folded and slotted into openings.
A display built this way is extremely stable and can survive many an encounter with a shopping trolley.
Why choose shelf displays?
Not only can shelf displays look very eye-catching and elegant and are sure to stand out, they are also very cost-effective thanks to the use of EB-flute cardboard. You can easily stock the shelves with a wide variety of products. Plastic clips also make them more stable and quick and easy to install on site.
Despite their large dimensions, these displays can be packed almost flat, as they can be folded along predefined creases without damaging the print.
In short, cardboard shelf displays are visually attractive, easy to assemble, reusable, inexpensive and extremely practical.
Where to use shelf displays?
Thanks to their low weight and compact size on delivery, they are easy to assemble and set up wherever you want to sell or present your products. Whether in a large store, a pharmacy or a petrol station, a shelf display is the right choice.
They are also useful for selling products at concerts, trade fairs and exhibitions. After the sales period, for example at a trade fair, you can simply fold the shelf display up again and take it to the next fair.
You can also adapt the look of the entire display to your corporate identity and print it all over.
Shelf displays are one type of floor display. You will find an overview of all types in our article on floor displays. For large seasonal promotions, pallet displays are more suitable, and for smaller products at the checkout, counter displays.
Graphic design and printing of the display
It is important that every display is aligned with the corporate identity of your company or product. It also makes sense to print every cardboard display, with or without shelves, so that it fully matches your visual identity. Although displays in the natural brown colour of cardboard are attractive for selling eco-friendly products in particular, printed displays are far more attractive and eye-catching for shoppers.
If your company cannot handle the graphic design itself, it makes sense to turn to a graphic design agency, making sure they have experience in preparing artwork for displays.
Some printing companies, such as ours, also take care of this stage of display production and help you with the graphic design of your display, so you have all services in one place – from the idea to the packed display.
Read more about digital UV printing, materials and artwork preparation in the article Display printing: technique, artwork preparation and cutting.
Frequently asked questions about shelf displays
How much weight can a cardboard shelf display carry?
Load capacity depends on the construction and the quality of the cardboard, so we calculate it specifically for your products. With reinforced side panels and plastic clips on the shelves, the display can safely carry heavier products such as drinks.
How many shelves can a display have?
The number of shelves depends on the height of the products and the total display height allowed by the store. We adjust the spacing between shelves to your products.
Is a shelf display difficult to set up?
No. In well-designed displays the shelves are glued to the back panel, so set-up at the point of sale is quick and easy, and the display is more stable.
How is the display delivered?
Almost flat. The display folds along pre-set creases without damaging the print, so it takes up little space in transport and storage.
Can I use a shelf display more than once?
Yes. After selling, for example at a trade fair, you can fold the display and set it up again at the next event.
Do you also handle graphics and printing?
Yes. We print the entire display in line with your corporate identity and can also design the graphics if you wish.
Where can I see examples of shelf displays?
You will find examples among our floor displays. You can read more about display types and materials in our Guide to promotional displays.
Conclusion
When you want to offer a larger number of your products at a point of sale or presentation, shelf displays are the ideal choice, as they can hold both light and heavy products.
These displays are quick to assemble, extremely stable and have a tailored load capacity calculated specifically for your products.
Need a shelf display for your products? Send us an enquiry and we will design a display with the load capacity and dimensions your products need.