Pallet displays are the largest and most eye-catching promotional displays in a shop. They stand on a pallet or are designed as a free-standing island, hold large quantities of goods and can be seen from the other end of the store. That makes them the first choice for seasonal promotions, holidays and major product launches.

Graphics are the first thing a shopper notices on a display. But printing a display is more than putting a nice picture on cardboard: the design has to survive folding, assembly and several weeks in a shop, and the cut has to match the construction exactly. Only then does the display look in store the way it was planned on screen.

Floor displays are the most versatile type of retail display. They stand on their own on the shop floor, hold plenty of products and have enough room for graphics that stop shoppers from a distance. That makes them the first choice for new products, promotions and permanent presentations away from the regular shelf.

Promotional displays are one of the most effective ways to get a product noticed by shoppers who came into the store for something else. They are placed where buying decisions are actually made: next to the shelf, at the end of an aisle, on the counter or at the checkout.

Counter displays are small displays that sit on a sales counter, at the checkout or at a service window. They are a very effective advertising tool for boosting sales, promoting a brand and sharing important information, while taking up only a few dozen centimetres of space.

Cardboard shelf displays are ideal for selling and presenting a large number of products. When you decide to have such a display made, it is important to choose the most creative one possible, as this is how you will attract the most potential customers.

Every display has its advantages and disadvantages in terms of size, price, ease of assembly and so on, so it is important to weigh up all of these factors and choose the best supplier for you on that basis.